The Most Overrated “Nutrition” Term
Marketing is incredible.
Savvy marketers can make a piece of garbage sound like a beautifully crafted million dollar piece of artwork.
They can also make even the most basic food sound unique and "fancy."
Let’s take French fries, for example.
Wendy’s has now switched their French fries to "Natural cut fries with sea salt."
Sounds more appealing, right? Same thing, just "sold" better.
Which brings me to my point … that "natural" is the most overused, over hyped marketing term out there when it comes to food. There’s nothing natural about French fries, potato chips, or soda — all of which have brands that carry the terms "all natural" very proudly. So much so that 1/3 of new food and drink products in 2008 were labeled "all natural."
Truth be told — there are ZERO rules and regulations to define what natural means.
Does it mean no artificial colorings, preservatives, flavorings, lower in sugar or trans fat free?
Nope, not necessarily any of those.
Mohr Results Bottom Line: Don’t fall for marketing hype. There are in fact regulations over using certain terms, such as organic, there are often no regulations to describe many other terms, like "natural." Natural does NOT mean good for you.
December 15th, 2010 at 2:11 pm
In fitness, the worst is “functional.” So many people throw that around and have no idea what they are talking about. I know Mike Boyle now hates the fact that he even coined that term because of the way it has been butchered.
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December 15th, 2010 at 3:17 pm
Great stuff as always! Its comical and sad at the same time because so many people are gonna fall for the banana in the tail pipe again!
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