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Does Your Omega 3 Burn a Hole in Styrofoam?

**CONSUMER ALERT**
Nearly 100,000 deaths per year are attributed to omega 3 insufficiency! 

fish oil, a styrofoam cup, and alcohol -- weird little trickOmega 3 fats come from fish and fish oil. 

ONE HUNDRED THOUSAND DEATHS can be prevented from simply eating more fish and taking a quality fish oil product.

But here’s the question — with 100′s of products on the market — what does "quality" mean?

And that’s where a Styrofoam cup comes in.  That’s not a typo — we’re going to reveal today and insider secret — how a Styrofoam cup can determine the quality of your omega 3 supplement!   

You see, with 100′s of brands around the world available, you want to take the best one, right?  Outside of the loads of benefits of fish oil, we know you’re like us and want to make sure you’re getting the most bang for your fish oil buck, so to speak.

So here’s the deal with omega 3′s — comparing two different brands of omega 3′s is like comparing apples and oranges.  You can’t do it simply by looking at the bottle. 

There are different ‘forms’ of fish oil and 2 of them just went head to head in a recent study to confirm which is the best — best meaning the most usable form for your body.  And if you’re spending the money, of course you’re like us and want a form you’ll get the most from. 

The forms we’re talking about are ethyl esters vs. re esterified triglycerides. Remember those 2 terms as you read on –ethyl ester and re esterified triglyceride.  Got it? 

A molecule of fat has something called a glycerol backbone with 3 fatty acids off the structure (hence the term "tri" glyceride).  Picture the letter "E" — the backbone is the glycerol and the 3 shorter pieces coming off are the fatty acids.

Now we’re not going to get "all biochemistry" on you.  Don’t get nervous.  Stick with us.  Omega 3, like all fat, is in the natural triglyceride form when found in fish.  And of the different omega-3′s, the two we’re focusing on today are the ever important, research supported, EPA and DHA — those are key factors with a quality omega-3 product.

Well, lo and behold, scientists discovered that if you remove the glycerol backbone and replace it with a ethanol (e.g., alcohol) you can create a product with higher concentrations of EPA and DHA.  Again, these are the 2 most important components of an omega-3 product. Seems like a win win, right?  High concentrations of EPA and DHA should mean you don’t have to take as much to get the benefits. 

BUT…more and more research is continuing to mount that this ethyl ester, created somewhere in a lab, may not be all it’s cracked up to be.  Just because there are higher concentrations of EPA and DHA may not be so great after all.

Here’s the Deal

New research reveals a significant absorption advantage to re esterified triglyceride form fish oil concentrates.  In a recent blinded, placebo-controlled study involving 72 people between the ages of 21 and 56 the re esterified triglyceride fish oil was 70% better absorbed in subjects vs the ethyl ester form. 

Higher rates of absorption means your fish oil is more effective

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The Problem
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The vast majority of all fish oil concentrates on the market are in 
the ethyl ester form.  Eeeeekkk.

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The Solution

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Find out if your fish oil is the *evil* ethyl ester with a simple Styrofoam cup!fish oil, a styrofoam cup, and alcohol--weird little trick

Here’s the secret to find out because the label won’t always tell you!

Place a bit of your fish oil in a Styrofoam cup. Place the cup on a plate to avoid any mess. Take a look at the cup after a few minutes. If the fish oil has leaked significantly through the cup it contains ethyl ester–ethyl ester fish oil eats through the cup!  You’ll see it after just a few minutes, but give it 10 or so to truly determine. Natural triglyceride fish oils placed in a Styrofoam cup will not do the same.
 
Interesting, right? 

Other key factors with buying a high quality fish oil (the Styrofoam cup test is just the first step in making sure you have a decent omega 3 product).  Here are 3 others:

  1. High concentration of EPA and DHA which you can see on the label (aim for at least 500 mg per serving)
  2. Molecularly distilled to remove any and all impurities
  3. Fresh, clean tasting to ensure the fish oil isn’t rancid.
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